An open letter to all front desk heroes

Picture of Maren Hedrich

Added on by 2 min read

As the moderator of the Facebook group for front desk officers called Front Desk Heroes, I am always looking out for new valuable content. This content may inspire people, make them laugh or just be generally interesting for my fellow group members.

Usually, I end up being the inspired one…by reading all the comments! :-) 

So recently I created a poll asking “What is the number one super power of any front desk hero?”

Here are the results:


Facebook poll in the Front Desk Hero Group

For these super-powers and many more reasons, Front Desk Heroes have always inspired us as a company and quietly accompanied our journey.

So I am speaking on behalf of the whole team, by dedicating this love letter to you: The Front Desk Hero!

Dear Front Desk Hero,

It might come as a bit of a surprise, but we have wanted to dedicate a letter to you for quite a while now. If you know us, even a little, you are probably thinking what took us so long? And you are right, it was long overdue.

But if you have not been following our journey, this may sound very confusing.

Let us explain:

At Proxyclick, our mission is to bring hospitality into the corporate world and help companies manage their visitors. In simple words, we replace the paper signing-in book with an iPad at the reception—a visitor management system.

What has this got to do with you?


Because you have constantly inspired us throughout our whole story and helped us more to grow and shine than you will ever know.

You taught us about the importance of moments. 

It is a problem solved that a guest thought was unsolvable. It is remembering the visitor’s name’s correct pronunciation (while his mother-in-law still says it wrong).

So a big problem becomes small. And small moments become big. And utterly, just like the butterfly effect, the journey of the visitor is changed forever.

We also learned from you that technology can never and should never replace the human warmth of a welcome. You opened our eyes to see technology as to what it is. An enabler that enhances the people-to-people experience.

In fact, this very realization that a visitor experience without human contact is soulless, made us decide to never sacrifice the human touch with our product, but to always empower it.

So it became our main focus; whether we add new features, adapt to regional habits or integrate new smart notifications. It helped us to grow and brought us to where we are today.

And for this fundamental insight we will be always grateful to you.

Thank you for caring about hospitality as much as we do.

Thank you for showing us how to master first impressions as soon as the visitor walks into the building. To multi-task with a smile. To step into the therapist/bartender-role when a visitor needed you to be it. To be a great host!

On the behalf of the whole team: Thank you for being a Front Desk Hero! The world needs you!

The Proxyclick Team

P.S. We love you!

Sharing the love

Do you happen to know any Front Desk Heroes? If you feel they too should receive a love letter, please share this post via FacebookLinkedIn or Twitter.

Front Desk Hero yourself? Don’t hesitate to join us in the Front Desk Hero Facebook Group. We look forward to meeting you!



Like this article? Spread the word.